Top 5 Consumer Finance Apps in Portugal Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top 5 consumer finance apps in Portugal. Below, we break down the downloads and weekly active users (WAUs) for each app, with data provided by Sensor Tower.

Google Wallet showed a mixed trend in downloads, starting at 5.6K in late September and peaking at 6.3K in mid-October. Downloads then fluctuated, ending the quarter at 3.8K. Weekly active users for the app showed a more consistent upward trend, starting at 12.3K and reaching a high of 15.5K in mid-November before ending the quarter at 13.8K.

Taptap Send: Send money abroad experienced significant growth in downloads, starting at 1.4K in late September and peaking at 4.1K in late October. The app finished the quarter with 3.2K downloads. WAUs also increased steadily, from 2.6K to a peak of 6.0K in early December, ending the quarter at 5.3K.

Splitwise had a varied performance in downloads, beginning at 2.9K in late September, fluctuating throughout the quarter, and ending with a notable spike to 4.7K in late December. The app's WAUs saw a slight decline over the quarter, starting at 11.7K and ending at 9.5K.

Cetelem Portugal maintained relatively steady download numbers throughout Q4 2023, starting at 2.1K and peaking at 2.4K in late October. The app ended the quarter with 1.8K downloads. Unfortunately, data on weekly active users was not available for this app.

Nubank: conta, cartão e mais experienced consistent download numbers, starting at 1.4K in late September and peaking at 1.5K in early December. The app ended the quarter with 1.4K downloads. WAUs showed a steady increase, beginning at 28K and reaching a peak of 31K in early December, before closing the quarter at 29K.

These insights highlight the varied performance of consumer finance apps in Portugal during Q4 2023. For more detailed data and additional insights, visit Sensor Tower.